The details

Who: Wild At Heart Bridal x The Dress Tribe
What: Thé modern bridal pop-up
Where: Gothenburg, Sweden
When: November 20th - December 20th

What to expect

Wild At Heart Bridal and The Dress Tribe stand for all unique women with a strong sense of identity, who are funny, adventurous, romantic and do not want to conform to the traditional. What binds them is that they are truly themselves, in everything they do, so also on their wedding day. So are you ready to find the perfect wedding dress with us?

What we are all about!

It is happening! Our bridal wear pop-up shop is coming to Sweden! We cannot wait to see all you Scandinavian beauties in some of the coolest wedding dresses out there! Our collection of wedding dresses are a mix of modern, minimal, elegant, romantic and bohemian bridal wear from 14 of our favorite wedding dress designers. Perfect for the bride looking for something unique, different and one of a kind!

From November 20th until December 20th we are bringing these stunning designer wedding gowns to your doorstep. A once in a lifetime chance to try on these beauties and find the dress of your dreams. We select our wedding dress designers based on their unique style and the high quality of their fabrics and designs. All our gowns are made locally in their ateliers. A lot of our brands even design their own lace, embroidery and beading patterns.

For all these brand we will be the exclusive wedding dress retailer in Sweden and for some of them even in the whole of Scandinavia. This means you can find a wedding dress that is truly as unique as you are.


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our appointment


In our online agenda you can see exactly which dates and times we have available and it is easy to schedule your appointment with us!

Do you have any questions? Email us at:

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